I've made over 60 million views creating crypto content for Portuguese speakers
but just imagine how much I can do for English speakers (20% of world population)
And I'm starting now, making you read the fine print on a blank page.
(2% of world population)
Experience
2023/24 - Content leader & creator - SNACKCLUB
At SNACKCLUB, I was responsible for planning, scripting, creating and editing practically all the crypto content posted on Instagram, Tiktok and Youtube. Sometimes, I also played the role of social media manager, taking care of social networks, interacting with the public and analyzing metrics. And then I:
- made the brand jump from 22k to 185k followers on Instagram;
- created a Tiktok account from scratch that reached more than 75k followers;
- got more than 10k subscribers on YouTube;
- created content in partnership with other big brands, like Binance for example (almost 1 million views on SNACKCLUB x Binance contents)
- reached over 40 million impressions on SNACKCLUB profiles.
2022 - Content creator - BAYZ
At BAYZ, I was fortunate to be hired when I had just started creating crypto content. I had almost no numbers. 1 year later, I became their fastest growing influencer and one of the biggest in views (multiple millions) and followers (+80k on Instagram in a few months).
2021 - Streamer - INTZ
I was a streamer for the e-sports team that won most of the CBLOLs, the Brazilian League of Legends championship. There, I participated in campaigns for big brands, such as Logitech.
2020 - Streamer - Vivo Keyd Stars
I was also a streamer for Vivo Keyd Stars, one of the most classic teams in Brazilian e-sports.
Rafael Cezar 'Rello'
Passionate about content creation since I was a child, and about Bitcoin since I understood money. I've created my first Youtube channel in 2008, when I was just 7 years old. I discovered Bitcoin in 2014 and told my father about it, but unfortunately we had no money to buy it. So even when I was still very young, in my teens, I learned how to edit videos, images and produce music. That way, I was able to work informally and earn money to buy my first cryptocurrencies and a good computer, so I could work better. In 2019 I started doing live streams on Twitch, which were very successful and then I officially started my career on the internet.
English
Scripting
Copywriting
Storytelling
Premiere Pro
Capcut
After Effects
Photoshop
Portuguese
Skills
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+++
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+++
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+++++
Advanced
Advanced
Advanced
Advanced
Advanced
Advanced
Intermediate
Intermediate
Native
How can I be useful?
Content Strategy and Creation
Creating content without a functional strategy can make all of a company's work go to waste. I know how to do it right and have done it a few times. A good content strategy can boost any business.
Community Creation and Management
Community is the current cycle's meta. You can have a good product, but it won't succeed if you don't have people engaged. At first, I have directly interacted with audiences on livestreams. Then, I did it as a crypto influencer on Instagram and Tiktok. I also planned and executed many events within crypto communities on Discord.
Audio-visual
We live in the dopamine addicted generation. A good video, audio and image editing are essencial to capture the viewer's attention. I can do this masterfully and the millions of views show that.
And in the end, it all comes down to one thing: marketing.
Marketing campaigns, marketing strategy, marketing analysis...
I can do it.
Brands that I had the pleasure to collaborate with:
My most notable content:
I created a video explaining the Bitcoin halving that reached 3.9 million views on Instagram and 1.9 on Tiktok.
I created a special video for Bitcoin Pizza Day that reached 900 thousand views on Instagram and 1.2 million on Tiktok.
I created a campaign video with Binance Launchpool that reached over 200,000 views on Instagram.
And some others:
1. How James Zhong hacked Silk Road - 1.4 million on Instagram
2. I wrote a Bitcoin seedphrase on a banknote - 225k on Instagram
3. Vitalik Buterin anniversary - 3.7 million on Instagram - 1.5 million on Tiktok
4. Jerome Powell speech about debt - 448k on Instagram
5. Vitalik Buterin talking about Ethereum - 1 million on Instagram
6. R$50 or 1 Bitcoin with brazilian celebrities - 3.4 million on Instagram - 1.4 milion on Tiktok
7. 0.000012 BTC or can I double it and move on to the next one? ft. Receba - 2 million on Youtube - 1.4 million on Tiktok
Some older ones:
1. Vitalik Buterin history - 890k on Tiktok
2. Full history of FTX collapse - 600k on Tiktok
3. How Terra Luna collapsed - 280k on Tiktok
4. How NFTs can really change your life - 100k on Tiktok
5. Ray Dalio's Changing World Order explained - 5.3 million on Tiktok
News:
1. Lil Pump tattooed Solana in his forehead - 358k views
2. Brazil has the 5th worst currency of 2024 - 500k views
3. Bitcoin renewed it's all time high - 70k views
You can find many other contents created by me on both my profile and SNACKCLUB's.
*A minority of the content posted on SNACKCLUB was not created by me.